REVIEW OF WEBINAR: MYTHS & REALITIES OF DIGITAL MARKETING
The webinar on “Myths and Realities of Digital Marketing” by Mr. Ullekh Niraula conducted on May 24,2020 organized by Asian College of Higher Studies has helped to know about the digital world and the common misunderstanding that arises on digital marketing.
We have heard about term digital marketing in our daily life and limited it to Facebook boosting or marketing from the social media but that is not all about it. Digital marketing such as Search Engine Optimization (SEO), content marketing, influencer marketing, social media marketing and optimization, e-mail marketing, displays various kind of advertisement, games which are common in our daily life and we prefer to use. It’s main idea is to capture the targeted customer through the WhatsApp and Facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customer through digital platform. It is cost effective and have commercial impact in business.
In this session which was provided by Mr. Ullekh Niraula who showed complete demonstration of all the technicalities used in digital marketing was very fruitful to the one pursuing the career and also to those who wants to have basic idea and do some things themselves without the need of the others. Since Mr. Niraula avoided the theoretical concept and showed up practical demonstration the session was very much intriguing.
He gave us brief idea on how we can use the services and prerequisites
for doing such task which cleared all our false concepts about digital marketing which we have been building up till now. So, I found this webinar to be the most fruitful to every student as everything was described in such a fascinating and easy manner so that every
one could understand it very simply.
Lastly, I would like to express my gratitude to Asian college of Higher Studies for organizing such events and taking time to search the right person suitable for presenting of the topics amidst the problem that is currently occurring worldwide. Again, with deep gratitude I want to thank Mr. Ullekh Niraula for providing information in such clear manner and removing ambiguity about the digital marketing.
Sagar Dulal, CSIT 7th Semester.
On 24th May, 2020 the webinar was conducted by Asian Collage of Higher Studies on “Myths & Realities of Digital Marketing “ which was mentored by Mr. Ullekh Niraula, the CEO of Digital Gurkha. Extremely informative seminar that will undoubtedly influence my manuscript writing from now on. In this session, the resource person Mr.Ullekh Niraula introduced us about what digital marketing is. According to him, digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media to promote products and services.
Similarly he also made us clear about how it works. According to him, Digital marketing uses various strategies to reach one key goal through different routes. Similarly, all digital marketing strategies work together to generate traffic, create awareness and transform leads into loyal customers for the business. Furthermore, he also explained us about benefits and types of digital marketing. As per him, I came to know that digital marketing helps to target our ideal buyers. It also helps us to connect with mobile customers. Also a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Also, he mentioned the types of digital marketing such as Search engine optimization, Email marketing, Online Marketing, Smartphone Marketing. He also cleared the doubts of students in Q/A part of the session . Attending this webinar was really beneficial.
Lastly I would like to express my gratitude to collage administration for organizing such an amazing webinar which could help every student in future who attended the webinar. Similarly, I would like to thank Mr. Ullekh Niraula for providing us information about myths and realities of digital marketing. Hope to see more webinars in future.
Hemraj Deep Budhathoki, CSIT 3rd semester.
Overall the webinar was good. His way to truthfully present the world of digital marketing gave some useful insights on what digital marketing is? And how it works? For some people like me who are very new to this topic it was quite fascinating to see how digital marketing works in real time, how feasible it can be for Nepali market.
The take away for me form the webinar was digital marketing is just another form of marketing with the help of different platform. We still require marketing skill which relates to management and knowledge of management is also important though we are students of science.
Complying with he said I also think it is an easy to get subject also going through his sentences I can now put digital marketing in my “seek to” list for career in Nepal.
Sumit Gupta, CSIt 1st Semester.
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